Angle Magazine is a bilingual arts and culture online magazine based in Ulsan, South Korea. I got involved as a copy editor, web designer and poster designer not too long after I moved to Ulsan in March 2014. Even though Angle Magazine had already established itself as a very real competitor in the expat publication scene, it was still growing into its own image. That’s where I came in to help, and working side-by-side with Co-Founder and Editor-in-Chief Philip Brett, we began the process of refining Angle Magazine’s image by focusing on the logo.
Overall, the goal was to give Angle Magazine a visual identity that was creative yet not overpowering in comparison to the work of artists featured inside the publication. Below, you’ll get to see the many drafts and ideas we went through on our way to finding the right balance between unique and simple.
Stage 1: Brainstorm
Stage 2: Focus on typography + silhouettes
Stage 3: Taking the best of Stage 2 and bringing back the circle focus
Stage 4: Final logo refinement
Client: Angle Magazine
Date: August 2014
Project Checklist: Logo Design/Redesign, Color Identity, Marketing